10 Social Media Marketing Gaffes to Avoid

Does your business need to be on social media?  No – and that is coming from the mouth of a digital marketer!  There is no reason to be on social media if you are not going to make an effort or if you consistently make mistakes without learning from them and changing course.  Below areContinue reading “10 Social Media Marketing Gaffes to Avoid”

8 Ways Freelancers Can Improve Their Work With Coworking Spaces

In 2015 the Bureau of Labor and Statistics estimated that one third or 53 million Americans are working as a freelancer, and I imagine that number has increased over the last few years. This has been such as a change in our workforce that Sara Horowitz, Executive Director of Freelancers Union has called the movement the ‘Industrial Revolution ofContinue reading “8 Ways Freelancers Can Improve Their Work With Coworking Spaces”

Three Reasons Your Photographs Should be Treated as an Asset

This week I had the opportunity to attend the American Marketing Association of West Michigan’s lunch where the topic centered around social media.  When I sat down at the table there was a small flier with tips for a photoshoot. Perfect timing, I thought as the next skill I hope to improve upon is photographyContinue reading “Three Reasons Your Photographs Should be Treated as an Asset”

Choose a job you love, and you will never have to work a day in your life.

That quote is attributed to Confucius. I was not there to hear this, so I guess I have to rely on hearsay for this one. What made me this of this right now though is that my husband is outside, in near-freezing weather, fixing my car for me. My son is out there as well,Continue reading “Choose a job you love, and you will never have to work a day in your life.”