Setting Yourself Up For A Successful 2022 Season

Finding a marketing sponsor is long-term, and never-ending. You need to set yourself up, today, to be successful tomorrow, and to be successful in motorsports marketing, you need to be organized consistent, and maybe a little bit stubborn.  I think you need to know where you are currently to know where you want to be…

The Weekly Pile Up

Volume 24 February 26, 2021 Sunshine and Racecars There is no better duo than sunshine and racecars and that’s what we will have for the fourth week in a row as on February 27th the ARCA Menards East Series heads to 5 Flags Speedway in Pensacola, Florida for the Pensacola 200 Presented by Inspectra.  There…

9 Questions Drivers Need to Ask a Potential Sponsorship Partner

Searching for partners for your race team should include more than a quick call or email to a company you would like to work with. You are asking a company to invest a lot of time and money into your program and walking into a conversation about a partnership without getting to know the company…

The Weekly Pile Up

Volume 23 February 12, 2021 ARCA @ Daytona This weekend the ARCA Racing Series presented by Menards kicks off their season at the high banks of Daytona International Speedway, in Daytona Beach, Florida. This will be the 57th running of the ARCA Menards Series at Daytona, dating back to the first time the event ran…

The Weekly Pile Up

Volume 22 February 5, 2021 New Smyrna World Series of Asphalt Freshly painted white walls, American flag covered stands and palm trees welcome drivers and fans to nine – yes nine – nights of spectacular racing on the eastern Florida coastline for the World Series of Asphalt at New Smyrna Speedway beginning tonight. This week…